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Frank Mars

AKA Franklin Clarence Mars

Born: 24-Sep-1883
Birthplace: Newport, MN
Died: 8-Apr-1934
Location of death: Baltimore, MD
Cause of death: Kidney failure
Remains: Buried, Lakewood Cemetery, Minneapolis, MN

Gender: Male
Religion: Anglican/Episcopalian
Race or Ethnicity: White
Sexual orientation: Straight
Occupation: Business
Party Affiliation: Republican

Nationality: United States
Executive summary: Invented Milky Way and Snickers bars

Franklin Mars learned family recipes for divinity, fudge, and peanut brittle at his mother's apron. He began his first confectionery in 1902, when he was 19, selling butter cream candies made in his own kitchen, mostly wholesale to local stores. That business failed, but in 1911 he opened the Mar-O-Bar Company in Tacoma, Washington -- the company now known as Mars. In 1923 Mars had its first great success with the Milky Way bar, designed to taste like a chocolate malted milk. The Snickers bar, named after a beloved horse owned by the Mars family, was introduced in 1930, and originally was made without chocolate coating. In 1932, Mars unveiled the Three Musketeers bar, originally a three-piece concoction of chocolate, strawberry, and vanilla, later reformulated as chocolate nougat coated with milk chocolate. With his wealth, the elder Mars constructed a huge estate in Tennessee, which he called Milky Way.

Wife: Ethel Kissack Mars (candymaker, m. 1902, div. 1910, one son)
Son: Forrest Mars (Mars President, b. 21-Mar-1904, d. 1995)
Wife: Ethel Veronica Healy Mars (Mars executive, b. circa 1883, m. 1910, d. 1934, one daughter)
Daughter: Patricia Mars

    High School: Breck School, Worthington, MN

    Mars Founder & CEO (1911-34)
    Risk Factors: Polio


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