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BIBLIOGRAPHY

Fred K. Beard. Humor in the Advertising Business: Theory, Practice, and Wit. Rowman & Littlefield. 2008. 205pp.

Jacques Boyreau. The Male Mystique: Men's Magazine Ads of the 1960s and '70s. Chronicle Books. 2004. 128pp.

Anne M. Cronin. Advertising Myths: The Strange Half-Lives of Images and Commodities. Routledge. 2004. 152pp.

Renée Dickason. British Television Advertising: Cultural Identity and Communication. University of Luton Press. 2000. 188pp.

Scott Donaton. Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive. McGraw-Hill Professional. 2004. 202pp.

Robert Goldman; Stephen Papson. Sign Wars: The Cluttered Landscape of Advertising. Guilford Press. 1996. 322pp.

T. J. Jackson Lears. Fables of Abundance: A Cultural History of Advertising in America. Basic Books. 1994. 492pp.

Sean Nixon. Advertising Cultures: Gender, Commerce, Creativity. Sage. 2003. 184pp.

John O'Shaughnessy; Nicholas J. O'Shaughnessy. Persuasion in Advertising. Routledge. 2004. 220pp.

Katherine J. Parkin. Food is Love: Food Advertising and Gender Roles in Modern America. University of Pennsylvania Press. 2006. 296pp.

Tom Reichert; Jacqueline Lambiase (editor). Sex in Advertising: Perspectives on the Erotic Appeal. Lawrence Erlbaum Associates. 2003. 294pp.

Leslie Savan. The Sponsored Life: Ads, TV, and American Culture. Temple University Press. 1994. 354pp.

Sharada J. Schaffter. Privileging the Privileged: Gender in Indian Advertising. Bibliophile South Asia. 2006. 308pp.

Juliann Sivulka. Soap, Sex, and Cigarettes: A Cultural History of American Advertising. Wadsworth. 1998. 448pp.

Hazel G. Warlaumont. Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade. Praeger. 2001. 244pp.



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