|Charles E. Merrill
AKA Charles Edward Merrill
Birthplace: Green Cove Springs, FL
Location of death: Southampton, NY
Cause of death: unspecified
Race or Ethnicity: White
Sexual orientation: Straight
Nationality: United States
Executive summary: Founder of Merrill Lynch
Charles E. Merrill wrote an article for a 1911 edition of the business journal Leslie's Weekly, arguing that stockbrokers need to pay more attention to their clients' circumstances and goals when reporting and recommending investment opportunities. This became Merrill's guiding philosophy when he opened his own Charles E Merrill & Company brokerage on 6 January 1914. A few months later, Merrill's friend Edmund C. Lynch was hired as the company's second employee, and he soon became a partner in the firm.
In Merrill Lynch's early years, Merrill was generally seen as the optimistic spirit, while Lynch was preoccupied with worry about risk, but it was Merrill who correctly oversaw the financial collapse of 1929, advising clients months before the crash to take advantage of high prices and "put your financial house in order". Merrill was also an early investor and executive with Safeway, and founder of Family Circle magazine, which he correctly envisioned as a popular impulse purchase at supermarket check-out lines.
Father: Charles M. Merrill (physician)
Mother: Octavia Wilson
Wife: Helen Ingram Merrill
Son: James Merrill (poet)
High School: John B. Stetson University (attended 1901-03)
High School: Worcester Academy (attended 1903-04)
University: Amherst College (two years)
Law School: University of Michigan Law School (1906-07)
Merrill Lynch Founder (1914-56)
Family Circle Magazine Founder (1932)
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