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Herb Alpert

Herb AlpertAKA Herbert Alpert

Born: 31-Mar-1935
Birthplace: Los Angeles, CA

Gender: Male
Religion: Jewish
Race or Ethnicity: White
Sexual orientation: Straight
Occupation: Musician, Business
Party Affiliation: Democratic

Nationality: United States
Executive summary: Tijuana Brass, Co-Founder, A&M Records

Military service: US Army

Herb Alpert was a trumpeter during his tenure in the army, but originally pursued acting as a career. Apparently, he can be seen playing drums for Moses in the film The Ten Commandments. In 1962 he founded A&M records with Jerry Moss. Concurrent with starting the label, Alpert began releasing records as bandleader of Herb Alpert and the Tijuana Brass, the first of which was The Lonely Bull. This and subsequent records were immensely popular, making Alpert's band the highest-selling instrumental act in history. The 1965 release Whipped Cream and Other Delights, bearing the photograph of a sexy Hispanic woman wearing nothing but a giant mound of dairy product, has also gained its place in history as the most-parodied album cover -- other versions replacing the cream with spaghetti and the sexy model with dumpy men or elderly women. A&M was sold to Polygram in 1989, and the founders stayed with the label until 1993. In 1999, A&M was eaten by Universal Music. Alpert has continued in his other pursuits as a painter, theater producer, and operates the Herb Alpert Foundation, a proponent of arts in education.

Father: Louis Alpert
Mother: Tillie Goldberg
Wife: Sharon Mae Lubin (m. 1956, div., two children)
Wife: Lani Hall (Brasil '66 singer, m. 1973, one daughter)

    High School: Fairfax High School, Los Angeles, CA
    University: University of Southern California (briefly)

    A&M Records Co-Founder (1962)
    Herb Alpert and the Tijuana Brass
    Al Franken for Senate
    Effective Government Committee
    Hillary Clinton for President
    Obama Victory Fund 2012
    Grammy 1966 for A Taste of Honey (record of the year)
    Grammy 1966 (instrumental performance)
    Grammy 1966 (instrumental arrangement)
    Grammy 1967 (engineered recording)
    Grammy 1967 for What Now My Love (instrumental performance)
    Grammy 1967 (instrumental arrangement)
    Grammy 1980 for Rise (pop instrumental performance)
    Grammy 1997 (lifetime achievement, with Jerry Moss)
    Rock and Roll Hall of Fame 2006 (with Jerry Moss)
    Russian Ancestry Paternal
    Jewish Ancestry Paternal
    Hungarian Ancestry Maternal

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