Advertising
BIBLIOGRAPHY
Fred K. Beard. Humor in the Advertising Business: Theory, Practice, and Wit. Rowman & Littlefield. 2008. 205pp. Jacques Boyreau. The Male Mystique: Men's Magazine Ads of the 1960s and '70s. Chronicle Books. 2004. 128pp. Anne M. Cronin. Advertising Myths: The Strange Half-Lives of Images and Commodities. Routledge. 2004. 152pp. Renée Dickason. British Television Advertising: Cultural Identity and Communication. University of Luton Press. 2000. 188pp. Scott Donaton. Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive. McGraw-Hill Professional. 2004. 202pp. Stephen R. Fox. Mirror Makers: A History of American Advertising and Its Creators. New York: William Morrow. 1984. 383pp. Robert Goldman; Stephen Papson. Sign Wars: The Cluttered Landscape of Advertising. Guilford Press. 1996. 322pp. T. J. Jackson Lears. Fables of Abundance: A Cultural History of Advertising in America. Basic Books. 1994. 492pp. Sean Nixon. Advertising Cultures: Gender, Commerce, Creativity. Sage. 2003. 184pp. John O'Shaughnessy; Nicholas J. O'Shaughnessy. Persuasion in Advertising. Routledge. 2004. 220pp. Katherine J. Parkin. Food Is Love: Food Advertising and Gender Roles in Modern America. University of Pennsylvania Press. 2006. 296pp. Tom Reichert; Jacqueline Lambiase (editors). Sex in Advertising: Perspectives on the Erotic Appeal. Lawrence Erlbaum Associates. 2003. 294pp. Leslie Savan. The Sponsored Life: Ads, TV, and American Culture. Temple University Press. 1994. 354pp. Sharada J. Schaffter. Privileging the Privileged: Gender in Indian Advertising. Bibliophile South Asia. 2006. 308pp. Michael Schudson. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. Routledge. 1993. 308pp. Juliann Sivulka. Soap, Sex, and Cigarettes: A Cultural History of American Advertising. Wadsworth. 1998. 448pp. Hazel G. Warlaumont. Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade. Praeger. 2001. 244pp.
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