SUBJECT OF BOOKS

Ken Auletta. Googled: The End of the World As We Know It. New York: Penguin. 2009. 384pp.

John Battelle. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Penguin. 2005. 336pp.

Steven Levy. In the Plex: How Google Thinks, Works, and Shapes Our Lives. Simon and Schuster. 2011. 432pp.

ARTICLES

1. Google Makes So Much Money, It Never Had to Worry About Financial Discipline -- Until Now
   Alphabet's CFO Ruth Porat wants to bring focus to Mountain View. Can the moonshot factory adapt?
   by Max Chafkin; Mark Bergen. Bloomberg Businessweek, 8-Dec-2016.

2. The Great A.I. Awakening
   How Google used artificial intelligence to transform Google Translate, one of its more popular services -- and how machine learning is poised to reinvent computing itself.
   by Gideon Lewis-Kraus. The New York Times, 14-Dec-2016.

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