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Adi Dassler

AKA Adolph Dassler

Born: 3-Nov-1900
Birthplace: Herzogenaurach, Bavaria, Germany
Died: 6-Sep-1978
Location of death: Herzogenaurach, Bavaria, Germany
Cause of death: Heart Failure
Remains: Buried, Herzogenaurach Municipal Cemetery, Herzogenaurach, Bavaria, Germany

Gender: Male
Race or Ethnicity: White
Sexual orientation: Straight
Occupation: Business

Nationality: Germany
Executive summary: Founder of Adidas

Military service: German Army (WWI)

Adolph "Adi" Dassler was a cobbler with a reputation for expertly crafted athletic footwear. In partnership his brother Rudolph "Rudi" Dassler, he established the Dassler Brothers Shoe Company, which garnered respect with shoes made for the 1928 Olympics. Dassler handmade the shoes Jesse Owens wore while dashing to four Gold Medals in the 1936 Olympics. In World War II both brothers were reportedly members of the Nazi Party. After the war they had a falling out, and Rudi withdrew from their partnership to establish his own shoe company, Puma, while Adi Dassler incorporated his business as Adidas AG in 1949. They never spoke to each other again. Adi Dassler's son Horst founded Arena brand swimming equipment, and developed the modern concept of corporate sponsorships of major sporting events. Adi and Rudolph Dassler are buried in their hometown's cemetery, on opposite sides of the graveyard.

Father: Christoph Dassler (worked in shoe factory)
Mother: Paulina Dassler (laundry worker)
Brother: Rudolf Dassler ("Rudi", shoemaker, founder of Puma, b. 1896, d. 1974)
Brother: Zehlein Dassler (blacksmith)
Wife: Kathe Dassler
Son: Horst Dassler (financier, b. 1936, d. 1987)

    Adidas Founder & President (1949-70)
    Bavarian Ancestry


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