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Leo Burnett

Born: 21-Oct-1891
Birthplace: St. Johns, MI
Died: 7-Jun-1971
Location of death: Lake Zurich, IL
Cause of death: unspecified
Remains: Buried, Rosehill Cemetery, Chicago, IL

Gender: Male
Race or Ethnicity: White
Occupation: Business

Nationality: United States
Executive summary: American advertising pioneer

Advertising pioneer, founded the Leo Burnett Company in 1935 with $50,000 in borrowed money. Responsible for the Marlboro Man, the Jolly Green Giant, Charlie the Tuna, Keebler Elves, Morris the Cat, the Pillsbury Doughboy, Tony the Tiger, "Fly the Friendly Skies", "You're in Good Hands with Allstate", etc.

    University: BA Journalism, University of Michigan (1914)

    Peoria Journal


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