AKA Rich Panciera
Birthplace: Philadelphia, PA
Race or Ethnicity: White
Occupation: Disc Jockey
Nationality: United States
Executive summary: Illbient DJ, one-third of WE™
A native of Philadelphia, Rich Panciera crept into the public consciousness (or some small percentage thereof) in the early 1990s by way of the New York "illbient" scene -- a skewed, psychedelic blend of dub, drum and bass, hip-hop and electronica that received it's most widespread exposure through the work of performers such as DJ Spooky. Working under the name Lloop, Panciera joined forces with like-minded performers Once 11 (Ignacio Platas) and DJ Olive (Gregor Asch) in 1992 to create the multimedia vehicle Lalalandia Entertainment Research Corporation; two years later, this collaboration evolved into the installation-based Multipolyomni, which subesequently gave rise to the audio project WE™. It was around this time that the solo Lloop release Bulbbs began to circulate within the Brooklyn art-warehouse network in the form of a mixtape (later issued on CD by the Agriculture label, home of several of DJ Olive's releases).
The first WE™ tracks were issued through the dub collaborations Crooklyn Dub Consortium, Volume 1 and Macro Dub Infection 2, but the trio eventually signed to the Asphodel label and issued the full-length album As Is in 1997. A second album, The Square Root of Minus One, surfaced two years later, followed by Decentertainment in 2000. Concurrent with the their work as WE™, Lloop and DJ Olive also pursued a collaboration with guitarist Danny Blume under the name Liminal, performing live and releasing the albums Nosferatu (1995) and Pre-Set (1997) through Knitting Factory, as well as contributing to the label's compilations Knitting Factory at the Whitney Museum (1995), Drop Acid and Listen to This (1997) and New York Downtown - Jazz And Other Sounds (1997).
In addition to its own releases, the WE™ collective kept itself busy manipulating the material of other performers, it's list of remix victims including the Kim Gordon/Julie Cafritz side-project Free Kitten, jazz trio Medeski, Martin and Wood (for their Bubblehouse EP (1997)), The Dylan Group (for the Re-Interpreted album (1998)), and "no-wave" guitarist Arto Lindsay (for his Hyper Civilizado remix collection (1996)). On his own, Lloop contributed to the 1998 Luaka Bop-released album Soak from techno vocalist Mimi; the following year he participated in one of his highest-profile projects when he added a track to The Visible Man, a collection of remixes from Luaka Bop founder David Byrne's 1997 album Feelings.
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