AKA Gerard Adriaan Heineken
Birthplace: Amsterdam, Netherlands
Location of death: Amsterdam, Netherlands
Cause of death: unspecified
Race or Ethnicity: White
Executive summary: Founder of Heineken NV
Gerard Heineken was in his early 20s in 1864 when he convinced his wealthy mother to buy the De Hooiberg Brewery for him. In business since 1592, the brewery was widely known for its namesake brand, De Hooiberg (The Haystack), a popular working-class beer, but Heineken preferred something a bit more refined and upscale. Renaming the business Heineken & Company, he retooled the plant and in 1869 began brewing his eponymous beer, by the Bavarian method of "bottom fermentation". The Haystack brand was discontinued four years later, in favor of Heineken's new "gentleman's brew". According to company folklore, the secret of the beer's quality and clean, crisp taste is "Heineken A-Yeast", said to have been developed by a student of famed chemist Louis Pasteur, "Dr. Elion", whose first name has been lost to history. Heineken is still family-owned.
Father: Cornelis Heineken
Mother: Anna Gertruida van der Paauw
Wife: Mary Tindal
Son: Henry Pierre Heineken (Heineken executive)
Heineken Founder (1864)
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